Whats the rationale for prime-time TV scheduling?
Dear Cecil: I don’t understand TV scheduling. I would assume that since a greater number of the Teeming Millions is awake from 9 to 10 PM than from 10 to 11 PM, more of them are ogling the idiot box during the earlier hour. This means that during the last hour of prime time (10-11 PM in New York, 9-10 PM in Chicago), many more people are watching in the Central zone than in the Eastern zone, allowing a far great number of Buttoneers, Popeil Pocket Fishermen, and tubes of Tickle Deodorant to be sold in the Midwest than on the East Coast. Accepting this, which any sensitive and thoughtful individual would, why on earth does West Coast TV operate under the East Coast schedule? As an addendum, Cecil, if you are called upon to destroy my assumptions, please be merciful and don’t employ your laserlike wit to grind me into pulp. — Allan S., Evanston, Illinois Cecil replies: Don’t snivel, Allan, we just had the floors waxed. The present system of network scheduling is the result of the four ti
