Whats the primary focus or strategy for Telstra?
Trujillo: We want to make communication easy. You have to make it about one click. There are many phones and services out there that people don’t use because there are too many clicks to access them. Do you think that Apple with its iPhone has done a good job in making it easy to access new applications and surf the Internet from a cell phone? Trujillo: Yes, they have done good job. But Telstra gives consumers that plus choice. Apple has its view. Research In Motion has its view. And Microsoft has its view. Our job is to give consumers choices, but also give them the simplicity of that one-button, one-click experience. And we don’t offer this simplicity on just one phone. We offer it on all our phones, including flip phones and slider phones. The button that says Big Pond or Foxtel for cable TV is right there on the phone, so users can access the broadband portal or watch TV right from their phones. That brings up another interesting topic: Mobile TV. Foxtel is Telstra’s cable TV servi
