Whats the preferred way to refer to the market as Hispanics or Latinos?
It’s one market, but like any demographic group differences exist within the market, including what to call it. In some sections of the country and among some segments of the market itself, the preferred term is “Latino”; in other segments, the preferred phraseology is “Hispanic”. We use the terms interchangeably on this web site. The term “Hispanic” is generally applied to all Spanish-speaking people and implies a cultural heritage or lineage from Spain. The term “Latino” refers to people originating or having a cultural heritage from Latin America.
