Whats the potential in mobile gaming?
The gaming console industry has sold 500 million consoles over the last 25 years. Last year, 600 million mobile phones were sold worldwide. There’s a lot of room for growth. Only 5% of mobile users have downloaded a game. Mobile gaming will be a true mass market. Q: Are mobile games mostly played by men and boys? A: Half of the people who play mobile games are women. The gaming console business has struggled to unlock that market. Q: What will determine the winners in this market? A: People often go wrong in the gaming console industry because they believe if there’s a technology, you have got to use it, if there is a hole, you have got to fill it. We believe you have got to keep games simple. That doesn’t mean they can’t be challenging. But the average mobile gamer doesn’t necessary want two to four hours of game time. The average playing time is 15 to 20 minutes. You have got to keep things simple. Q: How important will the mobile phone be in a few years? A: I believe the mobile phon
