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Whats the point of giving a rebate on a product that costs more?

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Whats the point of giving a rebate on a product that costs more?

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The Government of Western Australia is promoting the use of best practice, low greenhouse emission water heaters. Gas-boosted solar water heaters provide the best environmental outcome. By targeting gas-boosted solar water heaters, the scale of production should increase and be reflected by downward pressure on retail prices. While gas-boosted solar water heaters cost more to buy initially, they have much lower running costs compared to natural gas, bottled LP gas and electric hot water systems.

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