What’s the overall design philosophy of the new Atlanta Journal-Constitution?
The new look could be called “Modern Classic.” It plays off the best of traditional newspapers, but with a modern, more colorful feel. What you’ll see is a newspaper that has been built with our readers and advertisers in mind. The AJC will be a newspaper for newspaper readers, those with a true affinity for print. The new design balances their needs with the efficiencies we need. Will the daily and Sunday newspapers look different? Yes, slightly. We know that readers use the paper differently on weekdays and Sundays. Our new design offers a sweep of news and topics quickly on weekdays when readers are busy. On Sunday, it has a more relaxed look that invites readers to settle in and spend some time with the newspaper. Did you change the fonts? Yes. We’ve simplified our typography, taking our cues from classic American and European newspapers. The primary font, Publico, customized for the AJC by Christian Schwartz, is exceptionally readable and easy on the eyes at all sizes. It is named
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