Whats the online market like for Spanish-language Christian literature?
In Latin America, the online buying culture is still in a formative stage. Statistics show that a large number of Internet users here refuse to make online purchases–they don’t know how, no such option exists in their country, they distrust the site’s security, or they don’t have a credit card or other means for purchasing online. Few institutions in Latin America can provide a solution for Internet sales here. As such, we see a great opportunity. The number of online users in Latin America increases every day. The tools for the creation or use of e-commerce systems are being constantly updated and improved. The Web continues to erase barriers and create opportunities that we cannot afford to miss. Q: What have you learned from the initial risks you undertook? First, and perhaps most important, you must maintain a good testimony. A system of e-commerce that has major defects opens the door to dishonest practices and/or transactions that can result in serious consequences for the organ
