Whats the Next Frontier in Philippines Franchising World?
The Philippine Franchise Association, a non-stock and non-profit organization founded in February 1995 which services both homegrown and foreign franchise players, says that the latest trend in franchising is to bring local brands abroad. Recently, fast food franchises have been looking for a wider market outside of Metro Manila and many have made a forecast that the franchising industry shall be the biggest dollar earner in the next ten years. According to the Philippine Franchise Association, established businesses such as Max Restaurant, Netopia Internet Café, Penshoppe, Red Ribbon, Sari-Sari Store, Video City, Jollibee, Bench, Chowking, Crystal Clear, Goldilocks, HotShots Flame-Grilled Burger, Island Souvenirs and Kamiseta have already stretched its profitable horizons in the Asia Pacific Region, Middle East, US and Canada, aside from strong following in the Philippines. Statistics made by national government agencies show that the service sector grew at 6.6% in the first half of l
