What’s the newest trend in lifestyle?
Nordlander: What we’re looking for is the next generation of food experts – young people who are in the food business and doing it on their terms, in what’s very often an unorthodox way. I think it’s a matter of a combination of strong, memorable characters and very compelling storytelling. Ace of Cakes is one example and we’re looking for other opportunities, whether it’s in the catering business or the restaurant business, wherever the food business is being done. Page: We found that type of storytelling comes through, and the real immersion into a lifestyle and a food world is something that our viewers are responding to very positively.
