What’s the multiplier effect of Internet + globalization on market adoption and product development?
Well, it’s kind of good news, bad news scenario. The good news is there is a much larger universe of customers to address and the Internet facilitates reaching them more quickly. The bad news is the critical need to focus and manage that opportunity with great care. A start up business, whether standalone or a division within a larger company, has to figure out which customer segments to pursue and in what sequence, and geography is only one aspect of this equation. If there truly is a large global potential customer segment, it is a matter of deciding the priority order of the segments. In terms of innovation, something entirely new, think the I-Phone, starts off as a niche product in a particular market. As it matures and becomes a more broadly adopted product, it’ll be introduced in other markets once suitable modifications have been made. It does put more pressure on developers to be thoughtful about the sequence of customer adoption of their innovative product. A product should al
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