Whats the most surprising statistic to you when it comes to dentistry and social media?
Dr. Lipscomb: I am always amazed that the opportunity to communicate with the largest and fastest growing demographic is mostly ignored by dentists. Women are the key decision makers in the household when it comes to making appointments and spending money. Close to 85% of women will make financial decisions in their households. Women make the majority of appointments. Where are women congregating and talking? Is it by e-mail? No, social media actually surpassed e-mail. They are talking online on social networking sites. About 34 million women go online each month to discuss everything from their purchases to — you guessed it — their dentists. About 70% of women made the decision to use a product or service online and then, according to Forrester research, 50% of them told their friends about it. The number of women reading local review sites and using Google, Yahoo, and Bing local searches to find dentists is in the millions. I spoke with a cosmetic dentist recently who said a woman fo
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