Whats the most important thing racers forget to do when asking for sponsorship ?
Racers seeking sponsorship always should remind themselves that they are in business. Businesses need customers. Customers buy when they need what you’re selling: They may not need it today, but they may need it later. Many businesses make the mistake of going through much effort to make a first contact with a potential customer, but they consider that customer a lost cause if they don’t buy that day. Later — often much later — that same customer does make a purchase, but from someone else. Making the first contact with a potential customer is usually the most expensive and harrowing part of sales. Once you’ve made the first contact – even if the potential customer currently is not in the market – you should keep in touch for as long as you believe there is a fair chance of someday doing business. Business relationships of any financial magnitude rarely are established after only one contact. Keep in contact. Out of mind can mean out of business. Q: What is the most important thing t
