What’s the meaning behind the new record’s title?
I decided on the title because people are giving up too easy. Like, with the recession and with hard times, people are just giving up too easy. If you want to be successful, if you want to make it, you’ve gotta have the heart of a champion. You can’t give up. You’ve gotta keep fighting. Had you worked with Travis before? I met him and Skinhead Rob when they were with the Transplants. They were signed to Atlantic Records and I was too at that time and we met at the offices of Atlantic in New York. We just got to be pretty good friends—that was five years back. When The Transplants broke up, we had just been kicking around the idea of doing some music together. We ended up forming a group called Expensive Taste and we ended up making a clothing line to go along with it as well—and it’s been doing well for us. But being around Travis every day in the studio, you get to hear his production—and not only the stuff he’s remixed for other people, his general production style, man. His style is
