Whats the Market risk premium rate in the England?
Yahoo! Finance lists Unilever’s beta at 0.71 with a D/E=0.78 See http://finance.yahoo.com/q/ks?s=UL for the details. They list Kraft at 0.83 with a D/E=0.52, and Heinz at 0.62 with a D/E=2.62. Today, the 10 year treasury is 4.15%, which most practitioners are using as the risk free rate. (Academics still use the 30-yr treasury.) If you know the CAP/M, you can reverse engineer the market risk premium. Remember to first unlever the betas.
