Whats the main philosophy and business ethic behind Desira Pesta Clothing?
My clothing is Desira Pesta Design/Build/Wear which stems from my attachment to architecture and to creating an alternative to mass – produced corporate brands. The term Design/Build is usually applied to architecture whereby the architect not only drafts the plans, but also goes about partaking in the actual building of their work, all “in house”. Design/Build/Wear is something of the same vein, but applied to fashion. In fashion design, the designer usually only plans the garment, and a seamstress thereafter constructs it usually somewhere overseas. My company is just me and this equals the ability to stay local, guarantee quality, and make less of an impact on fuel consumption and helps eradicate the need for cheap overseas labor, and the exploitation of third world country citizens. I have been green since my beginnings in 2003. All wearable art has been handmade or screen-printed with completely original patterns and designs with a strong belief in thwarting new production of fabr
