WHATS THE MAGIC OF MANAGEMENT CONSULTANTS?
Management consultants are privy to their clients’ unmistakable attitude about public relations. We have created enormous business-building and management service opportunities for these non-PR consultants. Fortunately for our profession, the courts continue to define and limit the scope of lawyers in the practice of anything but law. Lawyers practice public relations at the risk of sacrificing attorney-client privilege. There are no such constraints on management consultants. The lesson I learned from Ms. Fusco’s presentation is incredibly challenging. To paraphrase her: Before you can really consult with management, you need to think like management; understand management issues from the manager’s perspective; and talk, think, and act in an operational context. To demonstrate this thinking style, Ms. Fusco outlined how she, as a communications consultant within the management consulting practice of her firm, describes her services. Exhibit 1 illustrates her consulting services menu.
