Whats the Kleenex lifestyle?
Kleenex is about emotion. There was an original campaign that was, “Bless you.” Kleenex is an 80-year-old brand. It’s a little similar in a sense to Red Bull–it invented the category. Kleenex is about understanding the emotional side, as well as the functional side of delivering superior facial tissue performance. I sound like a positioning statement, but that’s what it is, and that’s what we do at Crunk!!! What’s it like to work with the King of Crunk? Jon is a very, very bright guy. He’s a very capable business person. Jon is a persona; Jon is a figure; Jon is a celebrity. Jon is all those things, but Jon is a very smart guy. Mr. Frank understood how to connect to consumers, understood a target audience, the fundamentals of how to do that in an authentic, credible way, which is where Jon plays a big role. Jon is a very credible authentic spokesperson for the brand because of his music. How does Crunk compare to other energy drinks in terms of sales? Revenue-wise, from a retail persp
