Whats the key to forming solid relationships with members of the media?
The key to solid relationships with the media is to be honest, work hard and always follow through with them. I am always straightforward with all of my working relationships, or any relationship, for that matter. Members of my team provide great story ideas, and they go the extra mile for the media. We do whatever we can to make their jobs easier, whether that is providing an extra story idea/pitch or amazing art and photos. It’s very competitive in the media, so taking the extra step from being a good publicist to a great publicist isn’t that difficult; but it makes a big difference in the short term and the long run. Do you have any advice about pitching to the media? People are overwhelmed and inundated with e-mails, and we all live in a busy world. Because of this, I believe pitching to the media is putting who, what, when, where and why in the first sentence and providing people with as much info as possible in a concise and informative manner. This is a key and necessary element
