Whats the idea behind Associated Content?
Patrick Keane: It’s a number of things. One, we are a publishing platform that allows content developers–writers, either amateur or professional–to publish content on AssociatedContent.com, and also syndicate across our partners. We compensate producers and writers based on upfront payments, and a percentage of advertising revenue, depending on the traffic or visitation on the content they create. In a sense, we are doing what eBay has done for commerce in retail, in the area of the creation and publishing of content. We give content publishers more control and ownership over what they produce, and essentially are creating a new, and hopefully more efficient ecosystems for publishing, curation, and monetization of that content. Who are the people contributing content to your site? Patrick Keane: Any number of people. It might be an expert, or it might be a mom in Chicago, with an affinity for something like parenting or raising children, or someone living in Brooklyn who loves to cre