Whats the generation after Y?
In pictures: CEOs who inspire—and how they do it That generation is being formed this year. They’re 11 to 13 now and born around 1995. I think this year is materially different from the last 15 years. Issues that are impacting them are resource constraints, such as water shortages and endangered species. They’re hearing about penguins on melting ice caps. Polar bears dying. They may have taken their vacation in a tent in the backyard this summer. They’ll be under no illusions. They’ll have to confront tough problems. I’m calling them the Re-generation.” The “R” is for reality, recession and resources.
