Whats the Future of Radio Advertising and Digital Audio Content?
New digital audio services like satellite radio, online radio, HD radio, and podcasting are changing the way consumers listen to audio. .: Ted Schadler, Analyst at Forrester Research stated in his landmark report entitled “The Future Of Digital Audio” that all four digital audio markets will grow steadily — by 2010. .: Satellite radio reached 4.5 million subscribers by the end of 2004, up more than 150 percent from 2003. .: Online radio (streaming audio) will continue to grow .: Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 — reaching 12.3 million households, as MP3 adoption climbs and broadband reaches 62 percent of households. .: HD radio will bring high-definition broadcasting to AM/FM radio, offering additional programming and features like traffic information integrated with onboard navigation systems and program guides that give DVR-like control to radio. Forrester estimates that HD radio will reach 9.7 million US househ
