Whats the future of broadcast mobile TV?
Broadcast mobile TV will experience continuous, but slower than previously expected subscriber uptake. However, the prospect of establishing profitable, new broadcast mobile TV business models remains and indirect benefits further motivate the industry to push the service. And, in spite of the current recession, consortia such as China Satellite Broadcasting Corporation or Satellite2mobile, based in Dubai, have advanced plans to launch next generation hybrid satellite/terrestrial mobile TV networks. Once these are launched and reach critical subscriber mass, they will lead to a step-change in the nascent broadcast mobile TV business. The development in China indicates that Asia may remain the key world region for mobile TV. The national broadcast mobile TV service already has 1.2 million subscribers. The planned launch of the satellite platform and the fact that over 200 types of CMMB-enabled mobile devices are available could lead to rapid mass adoption of mobile TV. Arthur D. Little
