Whats the formula for splitting up my thin marketing vs. sales resources?
My marketing and branding colleagues from Zer0-to-5ive have produced a wonderful tutorial that is available upon request that explains these basics. Both are important and many variables come into play when answering this question, such as the type of product, the industry, and the competitive landscape. ‘Marketing’ can be thought of as the advance bombers that go in first and “condition the market”. Then the storm troopers go in (sales people) to take the hills and do hand-to hand combat. There are also many new forms of sales & marketing tactics using new technologies that are quickly taking hold and producing excellent ROI’s – such as search engine marketing, email marketing, newsletters, buzz and viral marketing. In the end, marketing and sales strategies and tactics work hand in hand to accelerate revenue.
