Whats the first step in increasing the sales of premade bouquets?
To begin; make sure you or your buyer verify that the product mix of your premade bouquets is effective. A good product mix depends on the variety of flowers, their size and their color. When you correctly manipulate these variables, you will create the most successful premade bouquet program. Next, define the, specific aspects of your market area, including demo- graphics, cultural influences and disposable income. Provide this information to your supplier so he can merge your buyers’ information with his own expertise to create or suggest a product that will satisfy your specific customers’ needs. This means your supplier should provide you with your own, individual bouquet program-not a one-size- fits-all solution. Once the retailer has the appropriate product mix, how can he or she get the customers’ attention? In talking with the members of my Retail Group, they concur that retailers should merchandise most premade bouquets outside of the cooler, except for rose and bulb bouquets.
