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Whats the FedEx Cup?

April 26, 2017Cup FedEx golf PGA

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Whats the FedEx Cup?

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inaugural FedEx Cup. First made public in 2005 when FedEx accepted the responsibility of being the title sponsor of professional golf’s version of the NASCAR Nextel Cup Race, the FedEx Cup functions as a four week playoff. For the last twenty-five years, FedEx has been the title sponsor of the FedEx St. Jude Classic in Memphis, TN its international headquarters. The annual tournament raised over a million dollars every year for the St. Jude Hospital that is also in Memphis. Founded by Danny Thomas, the legendary entertainer, St. Jude’s primary focus was and is on caring for children with various forms of cancer. When FedEx was approached to be the corporate sponsor for the FedEx Cup it only agreed to do so after Stanford Financial Group agreed to become the title sponsor of the St. Jude tournament and professional golf agreed to place the tournament the week before the US Open, a major championship. The leverage FedEx used to ensure that the Memphis tournament saw its visibility increa