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What’s the difference in marketing efforts of Aon, Marsh and Willis?

April 26, 2017AON difference efforts Marketing Marsh willis

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What’s the difference in marketing efforts of Aon, Marsh and Willis?

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I’m doing some industry research on Aon, Marsh and Willis. I’m wondering what the difference in marketing tactics between the three is? I know Marsh does print advertising, and Willis does not. I’m sure all three do a mix of trade shows, press releases, interviews, etc. If anyone has insight into how these three market, and the differences in their approaches, it would be much appreciated. Thanks!