Whats the difference between writing for my marketing brochures and writing for my propertys website?
The major difference between writing for brochures and marketing materials and writing for the web is this: people read brochures/marketing materials from start to finish (linear) and people read websites out of order (nonlinear). They might read the second page before the home page and then only read paragraphs 3 to 5. So obviously, it’s important that your writing reflects the style of reading that you can expect for each piece. Writing for marketing materials can be longer and more drawn out. You can write about a particular topic for a paragraph, or four. But when writing for the web, you have to write each paragraph or section as a cohesive whole, meaning that each section has to be complete by itself. Also, when writing for the web, avoid using long paragraphs; instead, use lots of short sentences/paragraphs and bulleted lists. This makes it less daunting for readers and encourages them to actually take the time to read your website. Other web writing tips: • Use subheads. • Add
