Whats the difference between what Wallop! OnDemand offers and what media monitoring solutions offer?
When you use a media monitoring solution you are basically getting a service that monitors and pulls coverage in through a keyword search. At Wallop! OnDemand our focus is not on monitoring coverage – it is on measurement. We go beyond gathering coverage and we dig deep into analyzing data. Wallop! OnDemand’s R&D has put a lot of energy into making sure Wallop!’s analytics and reports are exactly what PR professionals need to evaluate PR results.
