Whats the difference between undue prominence and product placement?
A. “Undue prominence” occurs when there is insufficient editorial justification for the degree of prominence (verbal and/or visual) given to a commercial name, logo, product or service in a programme e.g. viewers get the impression that a programme is plugging a particular commercial product or service. “Product placement” is an even more serious breach, which occurs when a producer or broadcaster receives a payment or benefit (in cash or in kind) to include a verbal and/or visual reference(s) to a commercial name, logo, product or service in a programme.
