Whats the Difference Between Traditional Negative Ad Campaigns and Negative SEO?
Ad campaigns can get nasty. We’ve all seen it happen. Sometimes marketers will chose a strategy that pulls the competition down rather than build their own offerings up. There has, of course, always been a few issues with libel and slander and other pesky legal matters like that, but they’ve never been enough to completely dissuade an unethical company from attempting them. And now we have the Internet opening all kinds of new ways to get even nastier. But just because a new avenue has been opened to us, does that mean we automatically have to take it? Does that mean we automatically have to test the limits of the law, the algorithms, or the boundaries of ethical practices? In a word… no. Traditional negative ad campaigns have been around for as long as there have been multiple parties promoting multiple products. It’s a natural outgrowth of having two products that are so similar you can’t really convince anyone you’ve got something better, so you try to convince everyone that they’
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