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Whats the difference between “subscription” and “direct mail” publications and when would each type be used?

April 26, 2017difference direct mail Publications subscription type Used

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Whats the difference between “subscription” and “direct mail” publications and when would each type be used?

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When news is found, a publication that is distributed based on subscriptions checks to see who has registered to receive the publication and then sends the issue to them. Direct Mail publications, however, are defined with the news content associated in some way to a recipient name or email address so when a direct mail publication identifies news, personalized news messages are automatically sent to the appropriate people. A single direct mail publication can send personalized news messages to any number of people.