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Whats the difference between “subscribers” and “impressions”?

April 26, 2017difference impressions subscribers

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Whats the difference between “subscribers” and “impressions”?

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Subscribers are the number of people who subscribe to a magazine in a given market. Impressions include pass-along readership – the subscribers PLUS anyone who is exposed to one of the magazines. Because someone can read more than one publication in an MNI package, MNI offers built-in frequency (or multiple impressions from one reader) with a single insertion. For more information about the number of subscribers or impressions in your priority markets, view the MNI geographies here.