What’s the difference between Snippies and Reel Insights?
Both Snippies and its Reel Insights division perform consumer research on video. Reel Insights uses stricter recruitment criteria, larger sample sizes and, usually, longer interviews. While Snippies research is sometimes delivered simply in presentation (short) format, Reel Insights is initially delivered as unedited footage or as 30 to 60 minute highlights – ready for MR analysis. Snippies consumer research enlivens presentations, highlights quantitative and focus group research, and puts a face on an idea while giving a quick read; Reel Insights delivers video data for analysis and later presentation.
