Whats the difference between scrubbing and shaving?
Scrubbing is when an advertiser doesn’t pay for invalid or duplicate leads. For example, while a publisher might have generated 100 raw sign ups to a campaign, 10 were already in the advertiser’s database and 10 more contained bad data. So out of those 100 sign ups, 80 were valid leads and 20 were scrubbed. Shaving is when an advertiser doesn’t pay for leads which would otherwise be valid but is attempting to increase their profit on a campaign. MaxBounty does not accept advertiser lead shaving.
