Whats the difference between RGB and CMYK and what difference does it make?
Red, Green, and Blue (RGB) are the primary colors of light. Colors are created throughout this spectrum by adding or transmitting varying intensities of red, green, and/or blue light. Cyan, magenta, yellow, and black (CMYK), create a spectrum by absorbing and reflecting light. RGB is therefore referred to an additive color spectrum while CMYK is reflective. RGB is optimally viewed onscreen where the 16 million colors it can produce appear stunningly vibrant. CMYK can produce about 64,000 colors by comparison, which is why images that seemed so rich on screen can appear dull in print. To get your best color match, create or convert your file to CMYK before sending us your file. Linked image files need to be converted separately.
