Whats the difference between paid search engine marketing and search engine optimization?
Paid Search Engine Marketing is often referred to as “Pay Per Click” marketing or “PPC”. PPC utilizes relevant keywords, target demographics, ad-writing skills, and landing page optimization to attract potential customers to your website. You pay the search engine only when the customer you are seeking to attract searches one of the keyword phrases you’ve bid on and then clicks on your ad. PPC campaigns can measure ROI all the way through to the conversion of leads that are generated. Search Engine Optimization, or SEO, relates to the submission of your website to the search engines and the various techniques that can be used to achieve the highest possible organic ranking. SEO is an inherently passive, longer term process that relies on understanding the way the various search engines rank websites. The objective of SEO is to get your website ranked as highly as possible in the free, organic search results.
