Whats the difference between Marketing, Media, PR and Advertising?
Marketing is all of those disciplines encompassed in one umbrella so marketing is everything from understanding everything your consumers want, finding an audience, coming up with some method to communicate with them and delivering that communication. Advertising is just one part of that process, so advertising is the release of an advertisement on radio, an advertisement on a publication or an advertisement on television and the creation of that actual advertisement. Media is about the channels in which you put that particular advertising so understanding the media landscape and buying the media, so buying a 60 second spot, a page in a publication or an online advertisement, so buying of the media. Public relations is about getting free editorial coverage within a newspaper, within radio, within television by talking to journalists and persuading them that you have got something very interesting they may wish to cover their pages, which are currently empty and need filling so your job
