Whats the difference between marketing and advertising?
So many people think that marketing and advertising mean the same thing. More likely than not you hear these terms used interchangeably. However, marketing and advertising do indeed have their differences, and knowing them will help you promote your business better – especially in this current economic climate. First of all, advertising is a paid, persuasive message. It’s a non-personal announcement of a business’s particular products and services. For the most part, advertising is more about creating or maintaining brand awareness, and its goals are broader and more long-term. Let’s take a look at just some of the many examples of advertising: Newspapers, magazines, event programs and other types of print ads Billboards, signage and other types of outdoor media Internet ads TV, radio and other types of broadcast ads Marketing, however, is a combination of well-thought-out tactics that are designed to bring buyers and sellers together, while advertising is just one part in the entire m
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