Whats the difference between Instant Buy and a Cart?
Instant Buy takes the customer straight to the payment page where they pay for, and receive, only that item. The shopping cart allows the customer to buy several products and/or packages at once. The cart is a similar process to that you’ll find on a normal e-commerce site and whilst advantageous in it allows customers to buy several items at once, does involve the extra steps of using a shopping cart and clicking the checkout button. There is no correct answer on which solution to use although as a guide sites with fewer products tend to have Instant Buy buttons whereas sites with lots of products tend to use shopping carts.
