Whats the difference between impressions (IMP) and allocation (ALC)?
A. Allocation is like gas in the tank for your posts. ALC is basically “future impressions.” As long as you have allocation remaining, your post is on the job out on our PyraWords Network collecting bangs for you! Depending on what members do with your post your ALC can increase or decrease without further investment by you! Impressions are the number of actual times your post has been displayed somewhere on the PyraWords Network.