Whats the difference between hiring a publicist and a PR agency? How much does that usually cost?
An independent publicist generally operates as a contractor and/or consultant. She may charge a per hour, per project or monthly retainer fee depending on the scope of the project. A typical hourly rate for a publicist runs anywhere from $50 to $200 per hour. A PR agency may assign an account team to your project, and more typically charges a monthly retainer, though each client is unique. Before you make the costly decision to hire a publicist or PR agency, a communications audit may help you save valuable time and money.
