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Whats the difference between Google Analytics and Website Optimizer?

April 26, 2017analytics google optimizer website

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Whats the difference between Google Analytics and Website Optimizer?

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While Google Analytics tells you what’s happening on your site, Website Optimizer empowers you to change it. You can use Google Analytics to track user behavior on your site, but Website Optimizer will give you the tools you need to improve your site and get users to convert into customers.