Whats the difference between Fairtrade products and products without the Fairtrade Mark?
The Fairtrade Mark ensures that more of the money we spend goes to the producers – they received a guaranteed price for their goods even if the price on the world market falls. This guaranteed price keeps small-scale food producers in business, and provides a better standard of living for them and their families. The extra premium from Fairtrade has helped, for example, to build schools and install water pumps in developing countries like Africa and India.