Whats the difference between downtown New York and Lower Manhattan?
Ms. Berger: That’s something we think about a lot because brand is everything. There is a history of different definitions for downtown. I think downtown, historically, is associated with old New York, with cosmopolitan New York, and with alternative New York; I think Lower Manhattan has a much more fixed definition. There’s a notion of the financial district-plus. We’re a BID, as you know, and we have legislatively determined lines. Very specifically, they are south of Murray Street, south of Beekman Street, and the east side of Lower Manhattan. But for promotional, marketing and research purposes, we really say below Chambers Street. In the past two months alone, the Alliance has taken part in Adopt a Geranium Day, installed new energy efficient signs along shuttle stops and offered a ‘Downtown Culture Pass’ for museums in Lower Manhattan. How do those offerings play a part in increasing real estate activity downtown? We’re a business improvement district, and in the narrowest of def
