Whats the difference between customer experience management and experiential marketing?
Many people equate customer experience management with experiential marketing. However, in recent years, “experiential marketing” has become perceptually aligned with “marketing execution.” This is because it largely focuses on developing highly visible, stimulating, interactive and sensory-engaging environments in which products and services are showcased. Accordingly, experiential marketing is an important component of CEM, but it isn’t the whole enchilada. Read the full article from MarketingProfs.com (free registration required).
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