Whats the difference between cashback and/or a special offer?
Cashback – once a consumer shops with you, they receive a percentage of the transaction value back into their PayPal account. From experience, we know that this is the most attractive incentive to consumers, and we recommend it as a sales conversion tool. If you decide to offer cashback, there is a 30% commission charge to Plan B Digital, the 3rd party that provides the facility. For example, if you want to offer 7% cashback, it will cost you 10% in total (as 30% of commission will go to Rewards Online – they always round down to the nearest decimal. PayPal Offers will automatically fulfil the cashback on your behalf Special offer – e.g. 10% off, free shipping – there is no charge for offering this, but we find that cashback is generally more effective. You are responsible for fulfilling any special offer through your own processes.
