Whats the difference between Canterbury and a financial planner?
Typically, investment management and financial planning are treated as two stand-alone disciplines. Financial planners focus on gathering financial data and producing a one-time written plan with future projections. They rarely act as portfolio managers. Instead, they refer those duties to an investment management firm or mutual fund manager. With rare exception, the referred firm or fund manager is not apprised of the client’s personal objectives, tax concerns or financial plan, resulting in a lack of coordination between the plan and the actual investment management. At Canterbury, we view financial planning and personal financial coaching as components of personal wealth management. Our Wealth Management Benchmark (WMB) looks at over 60 specific issues within six key categories, and then it produces a customized action plan for each client. This revolutionary tool lets the client decide which issues to address, to what degree and when to complete them. With the WMB, Canterbury’s cli