Whats the difference between business-to-business advertising and consumer advertising?
Business-to-business ads often focus on how to either make money or save money. If you advertise to consumers, you often address other desires they might have…like status, beauty, appeal to the opposite sex, power, political alliance, etc. What are inserts? Inserts are ads carried in a newspaper or a magazine that are not part of the scheduled design for that issue. Scheduled ads are called R.O.P. (run of publication) ads. An insert can be printed by the publication in which it runs, or printed elsewhere. It can be folded into a newspaper, or stapled, pasted, or simply placed between pages of a magazine. When should I use an insert? Advertisers often use inserts when (1) they have a previously printed brochure they would like to send to potential customers, or (2) the advertising message requires several pages, or is extensive. (Examples: Grocery inserts in newspapers, “scratch and sniff” perfume ads in magazines) What types of businesses have the best results using inserts? Just abo
