Whats the difference between Bitmap and Vector artwork?
Vector images/artwork (*.eps, *.cdr, *.ai, etc) are made up of many individual, scalable objects. These objects are defined by mathematical calculations rather that pixels, so they always render the highest quality, and are resolution independent. Bitmap images (*.jpg, *.tiff, *.gif, *.bmp, etc.) are best suited for the internet. Think of a Bitmap file as a photograph of an image rather than the image itself, it can’t be edited or re-sized easily, and is generally of little value to printers. What is dpi? Dots per Inch (of a bitmap image. It does not apply to vector graphics). The measurement of resolution for page printers, photo type setting machines and graphics screens. Graphics screens usually reproduce 60 to 72 dpi, most page printers 300 dpi, and typesetting systems 1,000 dpi. What is the Pantone Matching System? Pantone colors are mixed ink colors, identified by a number. This number when used with their “Formula Guide” specifies a mix of certain component ink colors that the p