Whats the difference between a vision and mission statement?
A vision statement defines your long-term aspirations. It explains why youre doing what you’re doing and the ultimate good you want to achieve through your success. Think of your vision as the picture of where you ultimately want your work to lead you. A mission statement defines the purpose of your company and the effect you intend to have on the world around you. It states what you do for others and the approach you follow in order to achieve the aspirations youve set for yourself, your organization, or your business. Think of your mission as the route youll follow to achieve your vision.
